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Customer Magazines Market Assessment 2012


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Previewing a Market Assessment

Published Date :
January 2012find similar
Report Type :
Market Assessmentfind similar
Report Sector :
Business Servicesfind similar
Price :
£ 575
Contents :
16 Chapters

Table of Contents

The table of contents below is for Customer Magazines 2012

Foreword

Executive Summary

Introduction

REPORT FOCUS

DEFINITION

Strategy Overview

BACKGROUND

MARKET SIZE

CIRCULATION

DISTRIBUTION

Channels of Distribution

Digital Media

COMPETITIVE STRUCTURE

ADVERTISING

TRADE ORGANISATIONS

The Association of Publishing Agencies

The Professional Publishers Association

THE CONSUMER

MARKET FORECASTS

The Retail Sector

BACKGROUND

CIRCULATION TRENDS

THE MARKETPLACE

DISTRIBUTION

RECENT DEVELOPMENTS

The Automotive Sector

BACKGROUND

CIRCULATION TRENDS

THE MARKETPLACE

DISTRIBUTION

RECENT DEVELOPMENTS

The Travel Sector

BACKGROUND

CIRCULATION TRENDS

THE MARKETPLACE

DISTRIBUTION

RECENT DEVELOPMENTS

The Finance Sector

BACKGROUND

THE MARKETPLACE

DISTRIBUTION

RECENT DEVELOPMENTS

An International Perspective

CUSTOM CONTENT COUNCIL

INTERNATIONAL LINKS OF UK CUSTOMER PUBLISHERS

MAJOR OVERSEAS COMPETITORS

The US and Canada

Other Countries

MAGAZINE LAUNCHES

PEST Analysis

POLITICAL

Government Cuts Affect Contract Publishers

Seven Re-Appointed to Produce Magazine for Defra

EU Directive Revises Use of Cookies to Protect Online Consumers

ECONOMIC

Contract Publishing Industry Sees Positive Growth Following Recession

Royal Mail Increases Price of Business Mail Services

Price of Printing and Ink to Increase

SOCIAL

The Voluntary Producer Responsibility Agreement

TECHNOLOGICAL

Popularity of Customer Magazine 'Apps' and E-zines on the Rise

iPad to Launch Newsstand 'App'

Rise of the Smartphone

Consumer Dynamics

OVERVIEW

Usage

General Attitude

Personal Relevance

Distribution Preference

USAGE OF CUSTOMER MAGAZINES

Travel Magazines

Retail Magazines

Automotive, Finance and Telecommunications Magazines

General Disinterest in Customer Magazines

GENERAL ATTITUDES TOWARDS CUSTOMER MAGAZINES

As a Communication Tool and Terms of Quality

PERSONAL RELEVANCE OF CUSTOMER MAGAZINES

Relevance of Content and Information Regarding New Products and Services

Relevance of Offers and Information in Customer Magazines and Importance of Coupons and Special Offers

Purchase of Products Seen in Customer Magazines

DISTRIBUTION PREFERENCES

Company Profiles

ARCHANT DIALOGUE LTD

Corporate Strategy

Profitability

Recent and Future Developments

CEDAR COMMUNICATIONS LTD

Profitability

Current and Future Developments

THE CONDÉ NAST PUBLICATIONS LTD

Corporate Strategy

Profitability

Recent and Future Developments

FORWARD LTD

Corporate Strategy

Profitability

Recent and Future Developments

FUTURE PLC

Corporate Strategy

Profitability

Recent and Future Developments

HAYMARKET MEDIA GROUP LTD

Corporate Strategy

Profitability

Recent and Future Developments

INK PUBLISHING (HOLDINGS) LTD

Corporate Strategy

Profitability

Recent and Future Developments

ILLUSTRATED LONDON NEWS GROUP

Corporate Strategy

Profitability

Recent and Future Developments

JOHN BROWN MEDIA GROUP LTD

Corporate Strategy

Profitability

Recent and Future Developments

PUBLICIS LTD

Corporate Strategy

Profitability

Recent and Future Developments

REDACTIVE MEDIA GROUP LTD

Corporate Strategy

Profitability

Recent and Future Developments

REDWOOD GROUP

Corporate Strategy

Profitability

Recent and Future Developments

RIVER PUBLISHING LTD

Corporate Strategy

Profitability

Recent and Future Developments

SEVEN PUBLISHING GROUP LTD

Corporate Strategy

Profitability

Recent and Future Developments

SUNDAY PUBLISHING LTD

Corporate Strategy

Profitability

Recent and Future Developments

The Future

INTRODUCTION

FORECASTS

MARKET GROWTH

Further Sources

Associations

Publications

General Sources

Government Publications

Other Sources

Key Note Sources

Key Note Ltd

Understanding TGI Data

Number, Profile, Penetration

Social Grade

Standard Region

Key Note Research

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