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Internet Advertising Market Assessment 2011


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Previewing a Market Assessment

Published Date :
October 2011find similar
Report Type :
Market Assessmentfind similar
Report Sector :
New Mediafind similar
Price :
£ 575
Contents :
13 Chapters

Table of Contents

The table of contents below is for Internet Advertising 2011

Foreword

Executive Summary

Introduction

Definition

Strategy Overview

MARKET DYNAMICS AND SEGMENTATION

[(c)The Total UK Advertising Market

Internet Advertising

THE CONSUMER

Ownership and Use of Home Computers

Internet Access and Activity

COMPETITIVE STRUCTURE

[(c)The Leading Web Brands

Online Advertising Agencies

KEY TRADE ASSOCIATIONS

Audit Bureau of Circulations

Advertising Standards Authority

Association of Online Publishers

Institute of Practitioners in Advertising

Internet Advertising Bureau

Internet Advertising Sales House

MARKET FORECASTS

Market Analysis

[(c)MARKET SIZE

By Advertising Format

By Industry

FACTORS INFLUENCING MARKET GROWTH

Higher Internet Usage Levels

More Investment in Broadband

Growth in E-Commerce

On-Demand Television

Social Network Advertising

More Online Users Visiting More Websites

An International Perspective

[(c)THE TOTAL ADVERTISING MARKET

[(c)INTERNET USAGE

The EU

LEADING INTERNET ADVERTISING MARKETS

[(c)The US

[(c)Europe

[(c)European Media Landscape Report

[(c)Japan

PEST Analysis

POLITICAL

EU Countries Banned From Using Cookies

The Office of Fair Trading Voices Concerns Over Targeted Advertising

New Online Remit for the Advertising Standards Authority

ECONOMIC

Rural Broadband Funding Allocations

The Emergence of Paywalls for Mainstream News Sources

SOCIAL

The Rise of Social Networking

Consumer Participation Advertisements

Privacy Problems with Targeted Behavioural Advertising

TECHNOLOGICAL

Mobile Advertising

Smart and Online Television Advertising

Video Advertising

Consumer Dynamics

OVERVIEW

INTERNET ACCESS

INTERNET SHOPPING

INTERNET ADVERTISING

ADVERTISING OF WEBSITES IN OTHER MEDIA

OTHER FACTORS INFLUENCING CONSUMER ATTITUDES

Company Profiles

INTRODUCTION

AEGIS MEDIA LTD

Corporate Strategy

Profitability

Current and Future Developments

EMC CONSULTING (UK) LTD

Corporate Strategy

Profitability

Current and Future Developments

LBI LTD

Corporate Strategy

Profitability

Current and Future Developments

POKE LONDON LTD

Corporate Strategy

Profitability

Current and Future Developments

PROFERO LTD

Corporate Strategy

Profitability

Current and Future Developments

TRIBAL DDB CIS UK LTD

Corporate Strategy

Profitability

Current and Future Developments

TWENTYSIX LTD

Corporate Strategy

Profitability

Current and Future Developments

The Future

INTRODUCTION

Online Advertising Continues to see Healthy Increases in Value

[(c)Social Media Advertising Continues to Surge

Mobile Phone Advertising

Reliance on Economic Factors

FORECASTS TO

LONG-TERM TRENDS

Further Sources

Associations

Publications

General Sources

Government Publications

Other Sources

Key Note Sources

Key Note Ltd

Understanding TGI Data

Number, Profile, Penetration

Social Grade

Standard Region

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