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Sports Sponsorship Market Report 2011


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Previewing a Market Report

Published Date :
July 2011find similar
Report Type :
Market Reportfind similar
Report Sector :
Business Servicesfind similar
Price :
£ 575
Contents :
13 Chapters

Table of Contents

The table of contents below is for Sports Sponsorship 2011

Foreword

Executive Summary

Market Definition

REPORT COVERAGE

MARKET SECTORS

Sports

Sponsorship

MARKET TRENDS

Sports Sponsorship Remains Strong Despite Economic Downturn

Major Sporting Events Boost Sports Sponsorship Market

Social Media and the Internet

ECONOMIC TRENDS

Population

Gross Domestic Product

Inflation

Unemployment

Household Disposable Income

MARKET POSITION

The UK

Overseas

Market Size

THE TOTAL MARKET

BY MARKET SECTOR

By Sport

By Sponsors

Industry Background

RECENT HISTORY

NUMBER OF COMPANIES

EMPLOYMENT

REGIONAL VARIATIONS IN THE MARKETPLACE

HOW ROBUST IS THE MARKET?

LEGISLATION

KEY TRADE ASSOCIATIONS

European Sponsorship Association

Competitor Analysis

THE MARKETPLACE

SPONSORS BY INDUSTRY SECTOR

Governing Bodies, Association and the Government

Sponsorship Consultant and Agencies

OUTSIDE SUPPLIERS

The Media

Market Research Companies

MARKETING ACTIVITY

Main Media Advertising Expenditure

Strengths, Weaknesses, Opportunities and Threats

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

INTRODUCTION

INTERESTS IN MAJOR TEAM SPORTS

Current Issues

THE ECONOMY

BANKS SLASH SPORT SPONSORSHIP SPENDING

THE THREAT OF BAD PUBLICITY

CHARITY CALLS FOR ALCOHOL SPONSORSHIP BAN

The Global Market

INTRODUCTION

THE US

REST OF THE WORLD

Forecasts

INTRODUCTION

General Economic Forecasts

FORECASTS-

MARKET GROWTH

FUTURE TRENDS

London and Glasgow

Online Sports Marketing on the Increase

New Popularity for Certain Sports

Further Sources

Associations

Publications

General Sources

Government Publications

Other Sources

Key Note Sources

Key Note Ltd

Key Note Research

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