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B2B Marketing Market Update 2011


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Previewing a Market Update

Published Date :
April 2011find similar
Report Type :
Market Updatefind similar
Report Sector :
Marketingfind similar
Price :
£ 575
Contents :
15 Chapters

Table of Contents

The table of contents below is for B2B Marketing 2011

Foreword

Executive Summary

Introduction

OVERVIEW

Definition

Strategy Overview

MARKET DYNAMICS AND SEGMENTATION

Market Sectors

B2B Marketing Channels

TOTAL MARKET VALUE AND GROWTH

Total Value of B2B Marketing Expenditure

INDUSTRY DEVELOPMENTS

Public Spending Cuts

Economic Recovery

New Digital Marketing Platforms - Smartphones and Tablet Computers

Social Networking Opportunities

COMPETITIVE STRUCTURE

MARKETING AND ADVERTISING

B2B Awards

MARKETING TRADE PUBLICATIONS

TRADE FAIRS AND CONFERENCES

International Events

Conferences

MARKETING TRADE ASSOCIATIONS

The Advertising Association

Association of Business-to-Business Agencies

UK Association of Online Publishers

Chartered Institute of Marketing

Direct Marketing Association

Institute of Direct Marketing

Internet Advertising Bureau

Institute of Practitioners in Advertising

Incorporated Society of British Advertisers

The Marketing Society

The Periodical Publishers Association

NUMBER OF UK-BASED COMPANIES

Top UK B2B Brands

MARKET FORECASTS

Economic Forecasts

B2B Marketing Forecasts

B2B Marketing Agencies

Background

Name Changes and New Entrants

I-Level Folds

MARKET SIZE

INDUSTRY TRENDS

Payment by Results

Mergers and Acquisitions

MARKETING ACTIVITY

Marketing Awards

DISTRIBUTION

Marketing Channels - Traditional

BACKGROUND

Print

Postal

Live

Telemarketing

TRADITIONAL VERSUS DIGITAL MEDIA SPENDS

MEDIA CHANNELS

Marketing Channels - Digital

BACKGROUND

ONLINE ADVERTISING

Overview

Online Advertising Market Size

EMAIL MARKETING

MOBILE MARKETING

Optimise for Mobile

Online PR and Social Media

Social Customer Relationship Management

An International Perspective

INTRODUCTION

THE PEOPLE'S REPUBLIC OF CHINA

Marketing to The People's Republic of China

THE US

GLOBAL COMPETITIVE ENVIRONMENT

PEST Analysis

POLITICAL

Government Communications Review

Advertising Standards Authority Gains New Powers

ECONOMIC

SOCIAL

Social Media

Consumer Confidence

TECHNOLOGICAL

Industry Dynamics

B2B MARKETING ROUNDTABLE

Interviewees

Questions and Answers

Company/Supplier Profiles

INTRODUCTION

THE A.G.A. GROUP LTD/GRAVITY GLOBAL LTD

Corporate Strategy

Profitability

Future Company Developments

AMAZE PLC/HASGROVE PLC

Corporate Strategy

Profitability

Future Company Development

GOOGLE UK LTD

Corporate Strategy

Profitability

Future Company Developments

GYROHSR LTD

Corporate Strategy

Profitability

Future Company Developments

IASb2b MARKETING/MEDIA SQUARE PLC

Corporate Strategy

Profitability

Future Company Developments

The Future

FUTURE TRENDS

Market Forecast

Further Sources

Associations

General Sources

Government Publications

Other Sources

Key Note Sources

Key Note Ltd

Understanding TGI Data

Number, Profile, Penetration

Social Grade

Standard Region

Key Note Research

The Key Note Range of Reports