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Arts & Media Sponsorship Market Report 2011


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Previewing a Market Report

Published Date :
April 2011find similar
Report Type :
Market Reportfind similar
Report Sector :
Business Servicesfind similar
Price :
£ 575
Contents :
14 Chapters

Table of Contents

The table of contents below is for Arts & Media Sponsorship 2011

Foreword

Executive Summary

Market Definition

REPORT COVERAGE

MARKET SECTORS

MARKET TRENDS

The Impact of Recession

Turning Private

The Digital Age

Sports and Television Programmes Remain Popular

ECONOMIC TRENDS

Population

Gross Domestic Product

Inflation

Unemployment

Household Disposable Income

MARKET POSITION

The UK

Overseas

Market Size

THE TOTAL MARKET

BY MARKET SECTOR

Arts Sponsorship

Media Sponsorship

Industry Background

INTRODUCTION

RECENT HISTORY

REGIONAL VARIATIONS IN THE MARKETPLACE

HOW ROBUST IS THE MARKET?

LEGISLATION

Media Legislation

Arts Legislation

KEY TRADE ASSOCIATIONS

[(c)Arts and Business

European Sponsorship Association

Competitor Analysis

THE MARKETPLACE

SPONSORSHIP CONSULTANTS AND AGENCIES

Fast Track

Ed Coms

MEC Access

Synergy Sponsorship Ltd

Brand Rapport

Experience Worldwide

MandC Saatchi Sport and Entertainment

WSM Sponsorship

Limelight Sports

23red

Four Sports, Arts and Sponsorship

Capitalize

Generate Sponsorship Agency

Education Connections

Space

SPONSORSHIP AWARDS

Hollis Sponsorship Awards

[(c)Arts and Business Awards

RECENT SPONSORSHIP DEALS

BFI Screen Ephiphany Partners with American Express

Co-Operative Sponsors ITV National Weather

Debenhams Sponsors Neighbours

ebookers.com Sponsors Trevor McDonald Show on ITV

hotels.com Sponsors 'Travel on' Programming on Channel

Hula Hoops Partners with Britain's Got Talent

jackpotjoy.com Sponsors Deal or No Deal

Macallan Sponsors Royal Photographic Society Awards Ceremony

moneysupermarket.com to Sponsor Britain's Got Talent

MTV2 Partners With Bellator Fighting Championships

PlayStation Sponsors Five Movies

Samsung Sponsors Nam June Paik Retrospective at Tate Liverpool

Schwarzkopf Sponsors Famous and Fearless and Glee

Singapore Airlines Sponsors Discovery Channel

Telegraph Sponsors the Hay Festival of Literature

Toothpaste Brand Sponsors Secret Diary of a Call Girl

Virgin Media Sponsors Capital FM Radio Station

Strengths, Weaknesses, Opportunities and Threats

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

INTRODUCTION

ATTENDANCE OF MAJOR ARTS EVENTS

LEISURE INTERESTS

Current Issues

THE CURRENT ECONOMY

COMPREHENSIVE SPENDING REVIEW

SPONSOR AND SPONSORED

CHARITIES CALL FOR ALCOHOL SPONSORSHIP BAN

OLYMPICS

The Global Market

INTRODUCTION

THE US (NORTH AMERICA)

REST OF THE WORLD

Forecasts

INTRODUCTION

THE ECONOMY

Population

Unemployment

Inflation

Gross Domestic Product

FORECASTS TO

MARKET GROWTH

FUTURE TRENDS

A New Funding Landscape for the Arts

Product Placement to the Forefront

Further Sources

Associations

Publications

General Sources

Government Publications

Other Sources

Key Note Sources

Key Note Ltd

Understanding TGI Data

Number, Profile, Penetration

Social Grade

Standard Region

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