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Sports Sponsorship Market Report 2009


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Previewing a Market Report

Published Date :
September 2009find similar
Report Type :
Market Reportfind similar
Report Sector :
Business Servicesfind similar
Price :
£ 575
Contents :
14 Chapters

Table of Contents

The table of contents below is for Sports Sponsorship 2009

Foreword

Executive Summary

1. Market Definition

REPORT COVERAGE

Definitions

MARKET SECTORS

Sport

Sponsorship

MARKET TRENDS

Sponsorship in Marketing Communications

Role of the Media

More Types of Sponsorship

Football's Ascent

London and Glasgow

Women in Sport

ECONOMIC TRENDS

Population

Gross Domestic Product

Inflation

Unemployment

Household Disposable Income

MARKET POSITION

The UK

Overseas

2. Market Size

THE TOTAL MARKET

BY MARKET SECTOR

By Sport

By Sponsor

3. Industry Background

RECENT HISTORY

NUMBER OF COMPANIES

EMPLOYMENT

REGIONAL VARIATIONS IN THE MARKETPLACE

DISTRIBUTION

HOW ROBUST IS THE MARKET?

LEGISLATION

KEY TRADE ASSOCIATIONS

European Sponsorship Association

4. Competitor Analysis

THE MARKETPLACE

SPONSORING COMPANIES BY INDUSTRY SECTOR

Sports Governing Bodies, Associations and the Government

Associations and Agencies

OUTSIDE SUPPLIERS

The Media

Market Research

MARKETING ACTIVITY

Main Media Advertising Expenditure

5. Strengths, Weaknesses, Opportunities and Threats

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

6. Buying Behaviour

INTRODUCTION

INTEREST IN SPORTS

PASSIONATE FOLLOWERS

7. Current Issues

THE RECESSION

GROWTH OF FOOTBALL

TENNIS, CRICKET AND FORMULA

SPONSORSHIP AWARDS

ALCOHOL SPONSORSHIP GUIDELINES IN SCOTLAND

8. The Global Market

TOTAL MARKET SIZE

9. Forecasts

INTRODUCTION

General Economic Forecasts

FORECASTS TO

MARKET GROWTH

FUTURE TRENDS

London and Glasgow

World Cup

Consolidation Impacts

Other Trends

10. Further Sources

Associations

Publications

General Sources

Government Publications

Other Sources

Key Note Sources

Key Note Ltd

11. Understanding TGI Data

Number, Profile, Penetration

Social Grade

Standard Region

12. Key Note Research

13. The Key Note Range of Reports