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Market Intelligence

Market Intelligence

"You will find Key Note publications to be an invaluable reference point in gaining knowledge and understanding of your marketplace and, most importantly, helping you achieve that vital competitive edge." The Chartered Institute of Marketing


Key Note Market Research reports are ideal knowledge tools that can be applied to achieve your business objectives - from strategic research to new business/product development. Although our clients come from a wide variety of backgrounds, they share a common goal: a desire to be better informed and therefore more successful.

There are 5 unique report types, each offering valuable market insight and analysis:

Market Report

Invaluable aids for examining a market sector. Gain a highly detailed understanding of a specific market sector for more informed decision making.

Market Report Plus

Concentrating on more dynamic markets, these offer the same incisive market intelligence as the Market Reports and include additional industry comment, graphical presentations and brand activities.

Market Review

Focusing on the bigger picture, Key Note Market Reviews are designed to inform you of developments and opportunities across an entire industry sector.

Market Assessment

Providing in-depth strategic analysis and including primary research, these premium reports examine the scope, dynamics and shape of key UK and European markets, with a particular focus on financial services, consumer and lifestyle sectors.

Market Update

Designed to provide updated analysis on highly dynamic markets, incorporating the latest market size and forecasts, identifying strengths and weaknesses, and exploring the impact of recent developments within an industry.

Learn about Key Note's unique report format providing easy navigation and quick results.

When you need information, the chances are you need it quickly. With the Key Note report range you will soon become familiar with the standard format, allowing you to jump between report titles and market sectors with ease, finding the facts and figures you need quickly and easily.

The following chapters make up just some of the information available in a Key Note Market Research report

  • Executive Summary: A one/two page distillation of the report's main points
  • Market Definition: A description of the market as a whole, the specific market sectors, general trends, and factors
  • Market Size: The total market size by sector
  • Industry Background: Recent history, industry concentration, distribution channels, employment, trade associations
  • Competitor Analysis: The major players and their brands, advertising and promotion spend where appropriate
  • SWOT: Strengths, weaknesses, opportunities and threats
  • Buying Behaviour: Trends, survey results, purchasing patterns, expenditure
  • Current Issues: Brand/product development, mergers and acquisitions, recent/impending legislation
  • Market Forecasts: 5-year forecasts and prospects
  • Company Profiles: Structure and financial accounts of some of the leading players in the sector
  • Further Sources: A directory of sources which can supply further information if required
  • Company Financials: Market leaders with financial results

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