Market Intelligence
"You will find Key Note publications to be an invaluable reference point in gaining knowledge and understanding of your marketplace and, most importantly, helping you achieve that vital competitive edge." The Chartered Institute of Marketing
Key Note Market Intelligence reports are ideal knowledge tools that can be applied to achieve your business objectives - from strategic research to new business/product development. Although our clients come from a wide variety of backgrounds, they share a common goal: a desire to be better informed and therefore more successful.
There are 4 unique report types, each offering valuable market insight and analysis:
Market Report
Invaluable aids for examining a market sector. Gain a highly detailed understanding of a specific market sector for more informed decision making.
Market Report Plus
Concentrating on more dynamic markets, these offer the same incisive market intelligence as the Market Reports and include additional industry comment, graphical presentations and brand activities.
Market Review
Focusing on the bigger picture, Key Note Market Reviews are designed to inform you of developments and opportunities across an entire industry sector.
Market Assessment
Providing in-depth strategic analysis and including primary research, these premium reports examine the scope, dynamics and shape of key UK and European markets, with a particular focus on financial services, consumer and lifestyle sectors.
Learn about Key Note's unique report format providing easy navigation and quick results.
When you need information, the chances are you need it quickly. With the Key Note report range you will soon become familiar with the standard format, allowing you to jump between report titles and market sectors with ease, finding the facts and figures you need quickly and easily.
The following chapters make up just some of the information available in a Key Note Market Intelligence report
- Executive Summary: A one/two page distillation of the report's main points
- Market Definition: A description of the market as a whole, the specific market sectors, general trends, and factors
- Market Size: The total market size by sector
- Industry Background: Recent history, industry concentration, distribution channels, employment, trade associations
- Competitor Analysis: The major players and their brands, advertising and promotion spend where appropriate
- SWOT: Strengths, weaknesses, opportunities and threats
- Buying Behaviour: Trends, survey results, purchasing patterns, expenditure
- Current Issues: Brand/product development, mergers and acquisitions, recent/impending legislation
- Market Forecasts: 5-year forecasts and prospects
- Company Profiles: Structure and financial accounts of some of the leading players in the sector
- Further Sources: A directory of sources which can supply further information if required
- Company Financials: Market leaders with financial results
Birmingham Central Library, Business Insight
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The National Trust
Key Note is an invaluable resource which is reliable and easy to use. With a wide range of reports, it is useful for monitoring the outside world. Staff are always very helpful.
JWT
Accurate and relevant market intelligence is the starting point for every campaign we undertake. We use Key Note because they have a report on just about every market sector you can think of, and the information is comprehensive, reliable and accurate.
Cardiff University
Cardiff University has had access to Key Note market reports for many years now. We find the data very useful for students as it covers both consumer markets and business to business. The service is easy to access and we find the staff at Key Note always helpful.
Judge Business School, University of Cambridge
I regard Key Note as the number one provider of UK market research. The way Key Note content is packaged and presented is appealing and easy to understand and therefore a must for my taught course students. Their products are complemented by remarkably high levels of customer service.
The Chartered Institute of Marketing
Key Note reports have been available in the Institute's Information and Library Service for many years and have helped our members to build knowledge and understanding of their marketplace and their customers.
Business Insight, Birmingham Central Library
Our customers prefer Key Note reports as they relate to specific products and services reflecting the reality of the small business marketplace rather than multi-national concerns.