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Market Research

Market Research

Key Note is a leading supplier of market research and has been providing commercially relevant market insight and analysis to the market research industry for 35 years.


With a broad variety of continually updated market research reports published monthly, Key Note is one of the UK's most prolific and respected research providers. Our range of consumer, industrial, business-to-business and lifestyle titles has been acclaimed for its quality, accessibility and breadth of coverage and our team of professional consultants are committed to providing a superior standard of customer service.


We examine and evaluate a wide range of facts and figures, including those from trade associations, government groups, industry publications, as well as analysing TGI consumer data and providing exclusive primary market research; Key Note delivers intelligence that you can have confidence in.


Key Note market research reports are ideal knowledge tools that can be applied to achieve your business objectives - from strategic market research to new business/product development. Although our clients come from a wide variety of backgrounds, they share a common goal: a desire to be better informed and therefore more successful.

4 Unique market research report types:

  • Market Reports: Invaluable aids for examining the market sector. Gain a highly detailed understanding of the market sector for more informed decision making.
  • Market Report Plus: Concentrating on more dynamic markets, these offer the same incisive market intelligence as the Market Reports and include additional industry comment, graphical presentations and brand activities.
  • Market Reviews: Focusing on the bigger picture, Key Note market reviews are designed to inform you of developments and opportunities across the entire industry sector.
  • Market Assessment: Providing in-depth strategic market analysis and including primary research, these premium reports examine the scope, dynamics and shape of key UK and European markets.



Business Ratio Reports

Our business ratio reports enable you to compare, contrast and analyse the financial performance of the leading companies in the market place. Performance ratios will help you easily identify the financial strengths and weaknesses of competitors in terms of profitability, liquidity, gearing, sales growth, employee performance and efficiency.

Key uses for business ratio reports:

  • Benchmarking
  • Tracking performance trends
  • Identify acquisition targets
  • Reduce your expenditure on financial performance analysis
Key market research sectors
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Birmingham Central Library, Business Insight

Not only do we find Key Note to be an exceptionally good product that is well used but Key Note's helpful and friendly staff actually do what they say they will do and almost act as extra staff for your service. They have never let us down and the reliability of the service is second to none.

The National Trust

Key Note is an invaluable resource which is reliable and easy to use. With a wide range of reports, it is useful for monitoring the outside world. Staff are always very helpful.

JWT

Accurate and relevant market intelligence is the starting point for every campaign we undertake. We use Key Note because they have a report on just about every market sector you can think of, and the information is comprehensive, reliable and accurate.

Cardiff University

Cardiff University has had access to Key Note market reports for many years now. We find the data very useful for students as it covers both consumer markets and business to business. The service is easy to access and we find the staff at Key Note always helpful.

Judge Business School, University of Cambridge

I regard Key Note as the number one provider of UK market research. The way Key Note content is packaged and presented is appealing and easy to understand and therefore a must for my taught course students. Their products are complemented by remarkably high levels of customer service.

The Chartered Institute of Marketing

Key Note reports have been available in the Institute's Information and Library Service for many years and have helped our members to build knowledge and understanding of their marketplace and their customers.

Business Insight, Birmingham Central Library

Our customers prefer Key Note reports as they relate to specific products and services reflecting the reality of the small business marketplace rather than multi-national concerns.