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About Key Note

Key Note Academic & Libraries

About Keynote

Students, lecturers and library members can benefit from access to the variety of Market Research reports and Company Information used by thousands of professionals everyday.

Research that works for you...

  • Analyse industry leaders
  • Substantiate business plans, marketing ideas and concepts
  • Examine current issues, market trends, developments, market size, competitive structure and marketing activity
  • Focus on a specific target market using exclusive buying behaviour and primary consumer research
  • Support business plans and strategies utilising Key Note's 5-year market forecasts
  • Discover a market's Strengths, Weaknesses, Opportunities and Threats (SWOT Analysis)
  • Assess how trends in politics, the economy, society and technology are having an impact on a specific market (PEST analysis)

Each market specific report will provide students with the cutting edge consumer research, company league tables, performance analysis and market insight needed to succeed in a competitive academic environment.

Having supplied market and company information to libraries, universities and colleges across the UK, we fully understand your specific needs and requirements. Our experience will ensure your organisation has the seamless access to reliable industry research and insight it requires; rather than a generic contact, Key Note provides every client a designated account manager to process any enquires and provide support and training as needed.

Click here to contact us today for a free trial and to discover how Key Note could benefit your organisation.

How else can academics apply Key Note market insight and analysis?

  • Every Key Note report contains a Further Sources chapter providing useful contact details to help users carry out independent research
  • Students can impress potential employers with the knowledge of their company, performance, competitors and marketplace
  • Research is a fundamental part of a successful business; Key Note reports provide comprehensive market and industry analysis for budding entrepreneurs!

Useful contacts:

Key Note academic support email: student@keynote.co.uk

Have you got a query about a particular survey or report finding? Email our editorial department at reportqueries@keynote.co.uk with your question.

Birmingham Central Library, Business Insight

Not only do we find Key Note to be an exceptionally good product that is well used, the friendly, helpful staff at Key Note actually do what they say they will do and almost act as extra staff for your service. They have never let us down and the reliability of the service is second to none.

University of Liverpool

Key Note is a very welcome addition to our electronic resources portfolio. It is extremely easy to use, which makes it a great resource for undergraduates, plus it has excellent coverage, which suits postgraduate and staff needs. Combined with easy access both on and off-campus and an excellent support network to deal with any issues or queries, Key Note is an invaluable source of market information for academic libraries.

Judge Business School, University of Cambridge

"I regard Key Note as the number one provider of UK market research. The way in which Key Note content is packaged and presented is appealing and easy to understand and, therefore, a must for my taught course students. Their products are complemented by remarkably high levels of customer service."

Jim Clark, Head of Insight, IPA

"Key Note is the Swiss Army knife of report platforms, incorporating both consumer and B2B research (not to mention Companies House data). It therefore has a comprehensive line-up of titles, all of which are frequently updated. I like the fact that the analysis within the reports is based on “hard data”, through a combination of in-house and external sources. As a result, using Key Note is a great way to keep up-to-speed on a variety of markets, sectors, products and brands and it’s a great tool to have on hand for new business and strategy development."

Jack Mears, Knowledge and Information Partner, Department for Business, Innovation and Skills

“Key Note is one of the most dynamic and intuitive products the department subscribes to. It has also remained one of the most-used services for a number of years. The combination of market reports, linked to real company data, within one product, is particularly useful. The constant investment and desire to improve the service sets it aside from a number of other organisations and I look forward to working with them for many years to come.”

Symington's

"When we are putting together strategic information for presentations to major retailers & Symington's Board, the combination of Key Note's market research and company information proves invaluable. It is accurate and easy to use, and provides us with valuable insight that we cannot get elsewhere."

Business Information Service, Essex County Council, Adults, Health and Community Wellbeing Libraries

Key Note enables library users across Essex to access leading market research data. Our many customers who are starting up in business have particularly benefited from the breadth and quality of information provided. We have always had a good rapport with the staff at Key Note and value their support.

Cardiff University

Cardiff University has had access to Key Note market reports for many years now. We find the data very useful for students as it covers both consumer markets and business to business. The service is easy to access and we find the staff at Key Note always helpful.

The Chartered Institute of Marketing

Key Note reports have been available in the Institute's Information and Library Service for many years and have helped our members to build knowledge and understanding of their marketplace and their customers.

Business Insight, Birmingham Central Library

Our customers prefer Key Note reports as they relate to specific products and services reflecting the reality of the small business marketplace rather than multi-national concerns.

London Metropolitan University

London Metropolitan University has subscribed to Key Note for many years and find the reports to be very comprehensive, well-laid out and contain all the essential 'ingredients' such as market share and SWOT analysis.

Cranfield School of Management, Cranfield University

We have used Key Note reports at Cranfield University for over 10 years and find them to be an excellent source of market information.

Senior Lecturer in Marketing, University of Liverpool

Key Note is one of the main information services used by my undergraduate students when completing group assignments relating to the investigation of organisations and the nature of the markets in which those organisations operate. Students seem to find the service easy to use and the information obtained is always pertinent and topical.

Birmingham Central Library, Birmingham Central Library/Business Insight

Not only do we find Key Note to be an exceptionally good product that is well used but Key Note’s helpful and friendly staff actually do what they say they will do and almost act as extra staff for your service. They have never let us down and the reliability of the service is second to none.