About Key Note

Key Note Academic & Libraries

Students, lecturers and library members can benefit from access to the variety of Market Research reports and Company Information used by thousands of professionals everyday.

Research that works for you...

Analyse industry leaders
Substantiate business plans, marketing ideas and concepts
Examine current issues, market trends/developments, market size, competitive structure and marketing activity
Focus on a specific target market using exclusive buying behaviour and consumer research
Support business plans/strategies utilising Key Note's market forecasts
Discover a market's Strengths, Weaknesses, Opportunities and Threats (SWOT Analysis)
Assess how trends in politics, the economy, society and technology are having an impact on a specific market (PEST analysis)

Each market specific report will provide students with the cutting edge consumer research, company information and market insight needed to succeed in a competitive academic environment.

Having supplied Market Intelligence to libraries, universities and colleges across the UK, we fully understand your specific needs and requirements. Our experience will ensure your organisation has the seamless access to reliable industry research and insight it requires; rather than a generic contact, Key Note provides every client a designated account manager to process any enquires and provide support when needed.

Click here to contact us today for a free trial and to discover how Key Note could benefit your organisation.

How else can academics apply Key Note market insight and analysis?

Every Key Note report contains a Further Sources chapter providing useful contact details to help users carry out independent research
Students can impress potential employers with the knowledge of their company, competitors and marketplace
Research is a fundamental part of a successful business; Key Note reports provide comprehensive market analysis for budding entrepreneurs!

Useful contacts:

Key Note academic support email: student@keynote.co.uk

Have you got a query about a particular survey or report finding? Email our editorial department at reportqueries@keynote.co.uk with your question.

Business Information Service, Essex County Council, Adults, Health and Community Wellbeing Libraries

Key Note enables library users across Essex to access leading market research data. Our many customers who are starting up in business have particularly benefited from the breadth and quality of information provided. We have always had a good rapport with the staff at Key Note and value their support.

Birmingham Central Library, Business Insight

Not only do we find Key Note to be an exceptionally good product that is well used but Key Note's helpful and friendly staff actually do what they say they will do and almost act as extra staff for your service. They have never let us down and the reliability of the service is second to none.

The National Trust

Key Note is an invaluable resource which is reliable and easy to use. With a wide range of reports, it is useful for monitoring the outside world. Staff are always very helpful.

Cardiff University

Cardiff University has had access to Key Note market reports for many years now. We find the data very useful for students as it covers both consumer markets and business to business. The service is easy to access and we find the staff at Key Note always helpful.

Judge Business School, University of Cambridge

I regard Key Note as the number one provider of UK market research. The way Key Note content is packaged and presented is appealing and easy to understand and therefore a must for my taught course students. Their products are complemented by remarkably high levels of customer service.

The Chartered Institute of Marketing

Key Note reports have been available in the Institute's Information and Library Service for many years and have helped our members to build knowledge and understanding of their marketplace and their customers.

Business Insight, Birmingham Central Library

Our customers prefer Key Note reports as they relate to specific products and services reflecting the reality of the small business marketplace rather than multi-national concerns.

University of Cambridge, Judge Business School

"I regard Key Note as the number one provider of UK market research. The way Key Note content is packaged and presented is appealing and easy to understand and therefore a must for my taught course students. Their products are complemented by remarkably high levels of customer service."

London Metropolitan University

London Metropolitan University has subscribed to Key Note for many years and find the reports to be very comprehensive, well-laid out and contain all the essential 'ingredients' such as market share and SWOT analysis.

Westminster Libraries

Westminster Libraries' customers consider the Key Note reports an invaluable resource for market intelligence, while the exceptionally helpful and friendly staff at Key Note make it a pleasure for library staff to do business with them.

Cranfield School of Management, Cranfield University

We have used Key Note reports at Cranfield University for over 10 years and find them to be an excellent source of market information.

Chesterfield Library Business Information Service, Derbyshire Libraries

Key Note market reports provide accurate, up to date, accessible market information and cover a wide range of sectors, enabling our clients to develop their businesses or, in the case of our student users, carry out successful marketing projects. We have always received excellent customer service from their friendly and helpful staff who go out of their way to make sure that the needs of our clients are met through the print and online reports.

Business Librarian, Southampton City Council

Key Note reports have been a feature of the market research holdings in Southampton for many years. The range of report titles means most customers find useful data in them. Support from Key Note staff is outstanding and ease of use of the online reports is another benefit of the subscription.

Senior Lecturer in Marketing, University of Liverpool

Key Note is one of the main information services used by my undergraduate students when completing group assignments relating to the investigation of organisations and the nature of the markets in which those organisations operate. Students seem to find the service easy to use and the information obtained is always pertinent and topical.