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Men’s Toiletries & Fragrances Market Assessment- £899
The market for men’s toiletries and fragrances has developed alongside a number of lifestyle changes affecting the population in general, and men in particular. A growing interest in health, fitness and appearance among consumers, alongside a change in men’s perceptions of themselves has been of particular significance to the market for men’s toiletries. Men’s Toiletries & Fragrances, a new Market Assessment Report from market intelligence provider Key Note, points out that, despite many efforts to ‘label’ this phenomenon, there is now a recognition that these changes have been quite subtle and that changing the habits of men is not particularly easy.
While the male toiletries market has not performed as spectacularly as once predicted, the period from 2003 to 2007 witnessed steady progress. Even so, after reaching its peak in 2005, growth has slowed. The development of the men’s magazine market was very important in providing direct contact with male consumers through advertising; however, the sector has been very volatile, declining sharply in 2006 and 2007.
Research* for Key Note’s report revealed that, for 48.4% of men, shopping for toiletries was viewed as a chore rather than a pleasure. Furthermore, 22.7% of those men surveyed said that, on most occasions, they left both the shopping and the decision of which products to buy to someone else in their household. 14.8% had someone do their shopping for them, although they gave instructions about which brands and types of toiletries they would like purchased.
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Cosmetic Surgery Market Report 2008 - £460
Strong growth in the cosmetic surgery market has been driven by developments in non-surgical cosmetic procedures, propelled by advancements in techniques and technology. According to Cosmetic Surgery, a new Market Report from market intelligence provider Key Note, non-surgical procedures have surged over the 5-year review period (from 2003 to 2007), from a relatively low base of 27,450 procedures in 2003 to accounting for 75.8% of all cosmetic procedures in 2007. Minor procedures such as Botox injections and dermal filler treatments are included in this sector, which accounts for the high volume rates..
Consumer research* for Key Note’s report suggests that there is a reduced enthusiasm for cosmetic surgery among the UK public. The proportion of consumers considering undergoing cosmetic procedures, both surgical and non-surgical, appeared to peak in 2006, with penetration levels falling for the majority of the procedures listed in the survey. There was a noticeable decline in the proportion of adults who said that they would consider the most popular surgical procedures, such as breast enhancements and face lifts. For example, in 2004, 4% of female respondents agreed that they would consider breast implants, and although this proportion increased to 8.4% of the sample in 2006, it declined to 6.2% in 2007. More surprisingly, 5.1% of female respondents said that they would consider having Botox – down on 8.3% who agreed with the statement in 2006. This decline is perhaps a little unexpected when one considers the continuing popularity of Botox in the actual market..
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Home Shopping Market Report
- £460
According to Home Shopping, a new Market Report from market intelligence provider Key Note, by 2012, the home shopping market will account for around a third of all retail sales in the UK, with the Internet accounting for around 30% alone. Key Note believes that the market for home shopping will continue to expand at a rapid, albeit decelerating pace over the next 5 years.
The expansion of e-commerce and, in particular, the Internet, will be the key factor driving overall growth in the home shopping market for the foreseeable future. It is possible that the general mail-order sector will completely converge with the Internet by 2012, while direct sales are likely to begin to decline. Even so, many consumers continue to regard shopping as a leisure activity and also enjoy the opportunity to buy some goods, such as clothes, personally so that they can try them on. This will inevitably limit growth at some point. Another factor which may come into play is the environmental one – it is clearly less harmful to have one van delivering goods to a number of people, than to have individual vehicles travelling to and from the shops with their purchases..
The total market for UK home shopping was valued at an estimated £58.34bn in 2007, more than double the £28.02bn spent in 2003. However, these figures conceal the widely diverging fortunes of the individual sectors. While the e-commerce sector has exploded, the general mail-order sector has experienced a sharp decline and the other two sectors are growing at only a sluggish pace.
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Biscuits & Cakes Market Report
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£460
The food sector has now recognised that healthy foods are no longer just a fad for a small number of people, with many consumers now looking to enjoy them as part of their everyday eating. According to Biscuits & Cakes, a new Market Report from market intelligence provider Key Note, in 2007, sales of healthier-eating biscuits (including reduced-fat and reduced-calorie options and cereal bars) overtook sales of chocolate biscuit bars to represent the largest subsector of the biscuits sector. This growth has been driven by consumers seeking permissible treats – those who are looking to maintain their sweet eating habits without feeling guilty.
There has been a switch in focus towards maintaining a healthy diet rather than dieting to lose weight, with the consumption of healthier foods – those that are more nutritious, contain ‘better fats’ or functional ingredients, etc. As a result, the healthy-eating market is being targeted by a much wider range of products and brands. Some areas of the ‘better-for-you’ market are outperforming others. Reduced-fat and reduced-calorie brands, such as Go Ahead!, continue to demonstrate strong growth year-on-year by targeting a wider market than that of dieters alone. WeightWatchers has also reported a strong performance with its low-fat cakes ranges, supplied by Anthony Alan Foods.
Another aspect of healthy eating that has been targeted by suppliers is a shift towards ‘wholesome’ food – encompassing a range of activities, from the removal of hydrogenated fats and artificial additives to the inclusion of natural sugars and wholemeal and wholegrain ingredients. The introduction of more organic brands and the use of more Fairtrade ingredients are other areas of development.
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