Recent Press Releases
Check here for the most recent Press Releases about Key Note reports.
The Cosmetic Surgery Market Report 2009 -
£460
The popularity of breast augmentation operations has been largely driven by media interest in celebrity body shapes, with many celebrities openly undergoing surgical and non-surgical aesthetic treatment. Between 2004 and 2008, breast surgery increased in value by 113.7% to reach £156m in 2008. Key Note’s research found that cost was a restriction for 12.4% of consumers in 2009, and pain or scarring was an even greater deterrent (27.2% in 2009). However, the price of breast augmentation may be under some pressure as there are now many operators offering all-in-one packages for surgical treatment at increasingly competitive rates. .
The cosmetic surgery market experienced extremely strong volume growth over the 5 years between 2004 and 2008, both in the surgery and non-surgery sectors. However, non-surgery has proliferated in terms of the increases in minor procedures such as Botox® and other injectable filler treatments. There have been huge technological developments in non-surgery, and these treatments are popular with consumers who want to see effective results with much shorter recovery times. 2008 saw rapid product development in injectable fillers and laser technology, both of which are now becoming more widely used and understood by consumers.
Key Note forecasts that the value of the total cosmetic surgery market will reach £1.06bn by 2013, with overall growth of 77.8% between 2009 and 2013. In overall terms, Key Note identified that younger consumers have more positive and open attitudes towards the industry than their elders – even towards procedures that they are not yet ready for. This augurs well for the future of the industry.
Free
Executive Summary
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Contents
The Health Clubs & Leisure Centres Market Report 2009
- £460
According to market intelligence provider Key Note, budget and franchised clubs could do well during the economic downturn. In its new Market Report, Health Clubs & Leisure Centres, Key Note warns that forecasts must be cautious, given the credit crunch and the commitment required for annual subscriptions to premium health clubs. However, the report goes on to state that underlying demand for fitness is strong, and it is supported by both private and public sectors
There are more than 5,750 indoor facilities for keeping fit in the UK, and membership of a health club or gym has grown over the long term owing to a consumer tendency to move away from playing sports and games to concentrate instead on ‘pure fitness’. Amidst worrying indications of unfitness and obesity in the population, the public sector has encouraged this trend through government departments and local authorities. However, there is also polarisation in the population between the ‘couch potato’ and the ‘fitness freak’; the Government has recognised is promoting excellence in sporting achievement as being one way forward, a goal given impetus by plans for London to host the 2012 Olympic Games.
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Executive Summary
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Teenage Fashionwear Market Assessment Report 2008
-£899
Consumer research* for Teenage Fashionwear, a new Market Assessment Report from market intelligence provider Key Note, reveals that 40.7% of 16 to 19 year-olds and 43.9% of 20 to 24 year-olds claimed that it was important for them to have the latest fashions. Consumers of this age are much more likely than average to attach significance to the name of a brand or design of clothing, and are more inclined to purchase designer clothing more often than items from the average high-street clothing retailers
Branding is the cornerstone of marketing to the teenage fashion market. Manufacturers’ brands (such as Firetrap, G-Star and Diesel) set the trend for image-conscious teenagers and twenty-somethings, and retailers’ brands (such as French Connection and even Topshop) are also strong markers of fashion for the young consumer. 37% of 16 to 19 year-olds and 36.4% of 20 to 24 year-olds agreed that the name of a brand or design of clothing is important to them.
Interest in fashion begins at a young age – and, as Key Note’s report makes clear, boundaries are blurred between what is actually manufactured for teenagers, and similar fashions that are produced for so-called ‘tweenagers’. At the older end of the spectrum, as well, it is perhaps difficult to ascertain a real difference between youth fashion and that targeted at older generations. However, youth fashion does have its own identity – it springs from the tastes and concerns of a highly communications-oriented generational group.
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Executive Summary
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Contents
The Giftware Market Report 2008
-
£460
According
to Giftware, a new Market Report from market
intelligence provider Key Note, given the depressed state of
the UK economy and wavering, if not shattered, consumer and
business confidence, the giftware market – which is a
discretionary one – must compete with spending on other
consumer goods and with leisure and savings. While the UK’s
hosting of the 2012 Olympic Games is expected to generate
considerable revenues from souvenir giftware, any
announcement of a Royal engagement in the not-too-distant
future would also inspire a frenzy of new products in the
sector.
.
The market for giftware is oversupplied and
fiercely competitive, increasingly and relentlessly
threatened by cheap imports, particularly from China.
Manufacturers derive significant extra revenue from sales of
commemorative giftware, which can be mass produced, or
limited editions that can prove to be profitable
investments. Recent events that have inspired commemorative
giftware have included the diamond wedding anniversary of
Queen Elizabeth II and the Duke of Edinburgh in November
2007
Sporting
events are also recognised in this way, and London and the
UK in general are expected to benefit from hosting the 2012
Olympic Games. However, in June 2008, the London 2012
Organising Committee of the Olympic Games (LOCOG) had to
defend its decision to award a multi-million-pound contract
for the manufacture of souvenir pin badges for the 2012
Games to the Beijing-based company Honav, despite the fact
that a large number of companies had bid for the work.
LOCOG pointed out that, of those contracts awarded to date,
98% had gone to UK-based companies and that there would
continue to be many opportunities for UK businesses to bid
for the estimated £6bn worth of Games-related contracts.
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Executive Summary
Free Table of
Contents
